Luxury Brands

A work of art on a world tour: Byton to present concept car at Milan Design Week

A work of art on a world tour: Byton to present concept car at Milan Design Week

Byton, developer and manufacturer of smart premium electric vehicles, is showcasing its production-ready concept vehicle to a European audience for the first time. From the 17th April, visitors at Milan Design Week will be able to experience the Byton Concept in a creatively designed environment – in which the elegant exterior and the high-tech interior will be presented in a unique way.

“Byton is all about changing mobility and especially about enhancing the time we spend in a car. At the Salone del Mobile and the accompanying Design Week, it’s all about spaces where people feel comfortable as well as a communicative atmosphere and a positive lifestyle. That fits in perfectly with our aspirations and values and we look forward to seeing our audience in Milan,” says Carsten Breitfeld, CEO and co-founder of Byton.

In 2017, more than 300,000 visitors came to see what was on offer at Milan Design Week over a total of six exhibition days. The 2018 Milan Design Week takes place from the 17th to the 22nd April. Byton will present its design experience environment in the exclusive Brera Design District in the “Casa d ́Aste Blindarte”, Via Palermo 11.

About BYTON

It is not about refining cars. It is about refining life.

BYTON aspires to build premium intelligent electric vehicles for the future. Its crafted cars integrate advanced digital technologies to offer customers a smart, sage, comfortable and eco-friendly driving and mobility experience.

BYTON aims to create a premium brand rooted in China which has a global reach. Its global headquarters, intelligent manufacturing base and R&D center are located in Nanjing, China, while its North American headquarters, devoted to intelligent car experience, autonomous driving, whole vehicle integration and other cutting-edge technologies, is based in the Silicon Valley.

The company’s vehicle concept and design center is located in Munich. BYTON also has offices in Beijing, Shanghai and Hong Kong to handle external affairs, marketing, sales, design and investor relations.

Current shareholders include BYTON’s founding team, Harmony Auto, Auto Investments, League Automotive Technologies, Legend Capital, and industrial investment fund in Jiangsu, China, and Chengdu Group among other investors.

 

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